This comprehensive approach enables businesses to gain a holistic understanding of how consumers engage with their products and services.
Find out morePulseAi’s data-driven approach offers businesses access to valuable MAID’s data, precise location-based targeting, app usage insights, and comprehensive consumer attributes. Through derived target audiences and a vast secondary opt-in database, brands can execute highly targeted marketing campaigns across multiple channels, leading to increased engagement and conversions.
PulseAi leverages advanced tracking mechanisms to monitor consumer interactions across various digital channels, such as social media, websites, mobile apps, and email campaigns.
PulseAi connects its data with a secondary consumer database. This database likely contains additional information about consumers’ demographics, preferences, purchase history, and other relevant attributes.
By analyzing the data and understanding consumer preferences, PulseAi identifies potential customers with specific behaviors or interests that align with the brand’s offerings.
The platform provides a 360-degree view of consumer behavior by capturing data from both online and offline touchpoints.
With access to the secondary consumer database, brands can refine their target audience and deliver personalized marketing messages.
By understanding consumer behavior and preferences, PulseAi helps brands create relevant and engaging marketing campaigns that resonate with their audience, leading to higher conversion rates.
PulseAi’s data analytics and insights enable data-driven decision making, empowering brands to optimize their marketing strategies for maximum impact.
By delivering tailored and relevant messages, PulseAi contributes to an improved customer experience, fostering brand loyalty and advocacy.
With more targeted and effective marketing efforts, brands can expect a higher return on their marketing investments.
PulseAi Data focuses on online tracking of products and services as viewed by the consumer. Specific products, categories and brands can be tracked online and offline identifying movement and analytics for target marketing. Our data is matched to a 13 Million opt-in data bae which includes email, mobile, SMS, residential and workplace data. We have the ability to send via Social, EDM, SMS and Mail to custom and look-a-like audiences with the ability to append many attributes.
1 Physical location of the consumer by longitude/latitude, with duration at location (time/date stamped), Data is de-personalised at this point.
2 Online tracking of products and services viewed by the consumer
3 Specific products, categories and brands can be tracked online and offline identifying movement and analytics for target marketing.
4 Consumer contact details matched to email, mobile, residential, workplace and social media to create look-a-like audiences.
5 Consumers are profiled with the appending of geo-demographic, behavioural and self-reported data by completing online surveys.
Identify timings of store traffic
Understand lifestyle characteristics
Separate comms between customers & prospects
Create look-a-like audiences
Understand store visitors
SMS
Teleleads
Direct Mail
Social Campaigns
PulseAi can provide unique, accurate, consumer information. With access to over 14 million Opt-in consumer records, we can provide insightful data which is matched against MAID online and offline behavioral patterns which allows for highly personalized marketing. PulseAi also provides the transmission platforms for delivery of these lists.
For one marketing medium, data costs start at 35 cents. However, PulseAi provides multi medium "Touch Point" campaigns covering Social/Display, Email, SMS, Telemarketing and Mail. Packages are available for this offering.
The ability to target specific individuals who have indicated interest in certain products/services
PulseAi can provide full audience insights reporting, that covers Demographics, Needs and Attitudes, Online and Offline behaviors and Geo-data. Other reports include: transmission reports for Social/Display, Email, and SMS.
PulseAi offers the unique option of matching MAID data to an Opt-in Database and includes the ability to send out campaigns, offering clients a "one-stop shop
Simply tell us about your product or service, and we will run a report for you showing your potential future customers in the areas of your choice and how you can target them.
