Data Integrity
PulseAi uses best practices to protect personal information obtained from its suppliers/partners, by following the guidelines set forth by the Privacy Act 1988 (Cth) – Updated 19th April 2020.
Privacy and SPAM Act Compliance
PulseAi safeguards any personal information provided by consumers in accordance with the Privacy Act 1988 (Cth). PulseAi ensures that all privacy requirements and best practice principles are adhered to in acquiescence with all respective regulations. PulseAi warrants full compliance in the open and transparent management of all personal information.
As required by the Australian Spam Act, all consumer email and SMS data has the express consent of the consumer.
Source of Opt-in data
All consumers have given permission for third parties to send them marketing messages. Consumers have been sourced through our trusted partner company; BuzzSaw Media Pty Ltd. (Data is captured via surveys and competitions) Specific examples of this process are available upon request. Visit BuzzSaw Media to view our Privacy statement.
Opt-out Process
PulseAi in collaboration with BuzzSaw Media has in place an up and down stream opt-out process enabling a Consumer to enter a data flow process at any point from point of collection with the Contributor to end use with the End User and request that all parties in the data flow be informed and comply with an opt-out request.
Frequently Asked Questions
What is PulseAi
PulseAi can provide unique, accurate, consumer information. With access to over 14 million Opt-in consumer records, we can provide insightful data which is matched against MAID online and offline behavioral patterns which allows for highly personalized marketing. PulseAi also provides the transmission platforms for delivery of these lists.
How much does PulseAi cost?
For one marketing medium, data costs start at 35 cents. However, PulseAi provides multi medium "Touch Point" campaigns covering Social/Display, Email, SMS, Telemarketing and Mail. Packages are available for this offering.
What are PulseAi’s popular features?
The ability to target specific individuals who have indicated interest in certain products/services
What reporting capabilities do I have with PulseAi?
PulseAi can provide full audience insights reporting, that covers Demographics, Needs and Attitudes, Online and Offline behaviors and Geo-data. Other reports include: transmission reports for Social/Display, Email, and SMS.
How is PulseAi different from other platforms?
PulseAi offers the unique option of matching MAID data to an Opt-in Database and includes the ability to send out campaigns, offering clients a "one-stop shop
How do I get started?
Simply tell us about your product or service, and we will run a report for you showing your potential future customers in the areas of your choice and how you can target them.